Web & Digital Design in Marketing

Context

I supported Mantel Group to enhance their position in the market by developing and maintaining their brand identity and creating supporting assets such as white papers, pitch decks, brochures and reports. I improved the Mantel Group website visually, while also optimising the content and information architecture to focus on lead generation.

Reflection

I learned about balancing user and business needs with the time constraints of meeting the deadlines of the marketing team schedule. I also learned to guide stakeholders to make decisions, implementing practical design thinking and informing stakeholders about their available options. On the technical side I strengthened my skills in managing a WordPress website, improving a website’s information architecture and managing information-heavy designs.

White Papers to demonstrate thought leadership in the market

Layout and design of various white papers for marketing campaigns, publishing the landing pages for each white paper on the Mantel Group website and designing social media assets for LinkedIn promotion.

  • Timeline
    October 2023 - October 2024

  • Role
    Digital Designer

  • Tools
    Figma, Illustrator, Photoshop, InDesign, Wordpress

Working cross-functionally with content writers, technical SMEs and leadership I produced white papers which demonstrated Mantel Group’s expertise and created opportunities for lead generating from the website. I designed the layouts rapidly and requested iterative feedback. Our FY24-25 LinkedIn campaigns resulted in 1 million impressions and 10,000 clicks.

Mantel Group website UX improvements

Conducting a UX/UI assessment, finding solutions for Mantel Group events, and fresh layout designs for case studies.

  • Timeline
    October 2023 - October 2024

  • Role
    Digital Designer

  • Tools
    Figma, Wordpress, Miro

I conducted a UX assessment for the Mantel Group website by facilitating team workshops, compiling a report of recommendations, and establishing an improvement backlog. As a result the team was able to begin the uplift of the website with informed decision-making. I also researched solutions for an events section on the WordPress website, investigating plugins and competitor layouts. As part of the website uplift I created a new layout template for case studies that were more visually appealing and easier to read.

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UX/UI & Digital Design in Consulting